Triad Holiday Challenge

The Triad Holiday Challenge is a corporate-based initiative that encourages businesses to do their part to feed the hungry in the Triad by hosting internal food drives and fundraisers.

Organized by Sealy, FOX8 and Old Dominion Freight Lines, the Challenge benefits eight local Salvation Army food pantries. It occurs in the fall prior to the Sealy FOX8 Holiday Concerts held each December.

How much is that food needed?  In 2012, the Greensboro/High Point metropolitan area was ranked second in rates of food hardship, according to the Food Research and Action Center’s most recent study Food Hardship in America 2012.

Each year, with the support of the community, The Salvation Army in Winston-Salem, Greensboro and High Point collected hundreds of thousands can food items, for hungry families and individuals. Our goal each year is to help fill those pantries with enough food so they are stocked year-round. We cannot accomplish this without the participation of more companies and schools!

New to the Triad Holiday Challenge? We welcome your participation, whatever the size of your company and size of your food drive.  We make it easy for you to get started by providing online registration, campaign materials  (see menu at the top of this page) and lots of great campaign ideas on this site.

In addition, Old Dominion will deliver the donation boxes to your company and transport your donated food items to the Salvation Army at the end of the Challenge.

The “Think Outside the Can” theme is a great reminder that you can stretch employee donations further by submitting financial donations to the Salvation Army. Every dollar contribution is converted into three cans of food! 

In addition, please check out the list of most needed food on and learn how your company can earn double the points for the Challenge.

Get started now by registering your company. Learn more about the Triad Holiday Challenge  by viewing the videos below and reading details on the Triad Holiday Challenge Fact Sheet, FAQs and Important Dates.

Contact us!